And while they adorn many homes across the globe, you may be surprised to know that a majority of these decorations are manufactured in just a handful of countries. Using data from the UN Comtrade Database, this festive visualization highlights the world’s top exporters of Christmas decor.
Ranked: Top 10 Exporters of Christmas Decorations
China accounts for 87% of global Christmas decoration exports (excluding candles, electric lighting sets, and natural Christmas trees), with a total export value of $6.62 billion in 2020. Here are the top 10 countries by export volume: China’s market share dwarfs its competitors. Netherlands comes a distant second, capturing only 3.95% of the market, while Poland is third with just 0.91%. Another interesting fact we can extract from the data is that the top 10 countries own a 96.91% share of the Christmas decoration export market, which leaves just 3.09% of the market to the other 185 countries around the globe.
The Other Side of the Coin: Imports
We’ve covered who the biggest exporters of Christmas decorations are, but this begs the question—which countries are importing all of this festive fare? Here are the top five countries by import volume: The United States is by far the biggest importer of Christmas decorations, importing 57.34% of the total market share of Christmas decorations with a total value of $3 billion. The top five importers have a market share of 73.33% with a total value of $3.9 billion.
Why Are Christmas Decorations More Expensive This Year?
Yiwu, a Chinese city situated 175 miles southwest of Shanghai, is the world’s biggest hub for manufacturing Christmas decorations, accounting for nearly 80% of the Christmas products exported from China. Factories in Yiwu are suffering a shortage of raw materials which is causing an increase in production costs. On top of that, since mid-October, Yiwu, like many other cities, has been affected by China’s ongoing electricity shortage, which has forced manufacturers to install power generators or even stop their manufacturing activities altogether. As if that wasn’t enough, shipping from China has become a lot more expensive in 2021. Over the past year, it’s become 4x more expensive to ship a standard container from China to Europe. on Are wealth and prosperity legitimate measures of happiness? How about safety and health outcomes? In the West, we view democracy as a key component to happiness, yet there are countries under authoritarian rule that score high in the Happiness Index. Questions like these make “ranking happiness” a particularly challenging puzzle, but also one worth pursuing. If policymakers have a clearer picture of what conditions can foster happiness, they can enact policies that can improve the lives of people living their jurisdictions. The map above is a global snapshot of life satisfaction around the world. It utilizes the World Happiness Report—an annual survey of how satisfied citizens are worldwide—to map out the world’s happiest and least happy countries. To create the index the map is based on, researchers simply asked people how satisfied they are with their lives. Scores were assigned using these self-reported answers from people living within various countries, as well as quality of life factors. While there may be no perfect measure of happiness around the world, the report is a robust and transparent attempt to understand happiness at the global level. For more detailed notes on the report’s methodology and more, we recommend viewing the info box at the end of this article. Now, let’s look at the world’s happiest countries in 2023.
Global Happiness, by Country
Global happiness currently averages out to 5.5 out of 10, a decrease of 0.1 from last year. Below is a look at every country’s score: Note: Scores have been rounded to the first decimal place. European countries make up the bulk of the top 10, with Israel (#4) and New Zealand (#10) also making it into the top ranks. Finland sits at the very top of the ranking for the sixth year in a row. Now let’s look at the world’s happiest countries on a more regional basis.
North America
Current Mood: Happy (6.3)
North America’s happiness score averages out to 6.3/10. The happiest country in the region is Canada, slightly beating out the United States. However, the scores of both countries have actually decreased from last year. It’s difficult to pinpoint why citizens feel less satisfied, but inflation, economic uncertainty, and many other factors could play a role. The only countries to see improvement in North America were Nicaragua and Jamaica. Although a more recent development, many Jamaicans could be experiencing even more happiness in the near future, with a recent announcement of plans to increase the minimum wage by 44%.
South America
Current Mood: Content (5.8)
South America’s average score is 5.8. Although Venezuela is the continent’s least happy country, its score actually improved from 4.9 to 5.2. That said, the ongoing humanitarian and economic crisis is not likely to instill much hope into the average Venezuelan. Over 6.8 million people have fled the struggling nation since 2014. The two countries in the region with decreased scores were Brazil and Colombia, where citizens have reported feeling worse compared to the year before.
Europe
Current Mood: Happy (6.4)
Europe has some of the world’s happiest countries, with an average regional score of 6.4. Nordic countries like Finland, Sweden, and Iceland repeatedly report high scores, meaning people in these countries feel extremely satisfied with their lives.
Despite fending off an invasion, Ukrainians saw no diminishment of their happiness year-over-year, and many are feeling resilient and purposeful in their fight for freedom. Interestingly, Russia’s score actually increased slightly compared to last year, going from 5.5 to 5.7.
East Asia and Oceania
Current Mood: Neutral (5.6)
East Asia and Oceania’s collective average is 5.6. Oceania alone, however, would have the highest regional score in the world, at 7.1. Bucking conventional wisdom—at least in the West—China has seen a noteworthy bump (+0.6) in its score in recent years. Across the strait, Taiwan records the second highest score in East Asia, after Singapore. India once again has the lowest happiness score in its region. The country’s score has dropped -0.7 over the past decade.
Central Asia and The Middle East
Current Mood: It’s Complicated (5.2)
The average score in the Middle East and Central Asia is 5.2, and the array of happiness scores is wider than in any other region. Afghanistan is the world’s least happy country, with citizens having reported extremely low levels of life satisfaction. Since the Taliban takeover, life has become objectively worse for Afghans, particularly women. There is a lot of conflict in the region. Citizens of Armenia face particular tension with neighboring Azerbaijan, whose score was not recorded for this year. Conflicts in the Nagorno-Karabakh region have led to hundreds of deaths since 2020 and cause daily struggle for those who live in the disputed territory. Iran is still under economic sanctions and faces ongoing tensions with the U.S. and Israel. Some countries, like Syria and Yemen, are so destabilized that no data is available. Still, there are bright spots as well. Israel has one of the world’s happiest countries with a top 10 score this year, and Saudi Arabia and the UAE have scores on par with many European countries.
Africa
Current Mood: Unhappy (4.4)
The least happy region, Africa, averages out to a score of 4.4, and there is a lot of regional variation. The highest score in Africa goes to the island nation of Mauritius. In addition to the country’s natural beauty and stability, there is growing economic opportunity. Mauritius is classified as an upper-middle-income country by World Bank, and is one of the fastest growing high-income markets in the world. Sierra Leone has the lowest score of African countries that were included in the index, followed by Zimbabwe and the Democratic Republic of the Congo. It’s worth noting, there are a few data gaps in the region, including Burundi, which is currently the poorest country in the world. Source: The World Happiness Report which leverages data from the Gallup World Poll. Methodology: A nationally representative group of approximately 1,000 people is asked a series of questions relating to their life satisfaction, as well as positive and negative emotions they are experiencing. The life evaluation question is based on the Cantril ladder, wherein the top of the ladder represents the best possible life for a person (a score of 10/10) and on the flipside, the worst possible life (scored as 0/10). The main takeaway is that the scores result from self-reported answers by citizens of each of these countries. The results received a confidence interval of 95%, meaning that there is a 95% chance that the answers and population surveyed represent the average. As well, scores are averaged over the past three years in order to increase the sample size of respondents in each country. Criticisms: Critics of the World Happiness Report point out that survey questions measure satisfaction with socioeconomic conditions as opposed to individual emotional happiness. As well, there are myriad cultural differences around the world that influence how people think about happiness and life satisfaction. Finally, there can be big differences in life satisfaction between groups within a country, which are averaged out even in a nationally representative group. The report does acknowledge inequality as a factor by measuring the “gap” between the most and least happy halves of each country.
